What Facebook’s Critics Don’t Understand: It’s a Platform, Not a Publisher You Cannot Measure or Judge Facebook The Same Way Because the Rules for Platforms Are Different
By: Ian Schafer A lot has been made about how Facebook has been letting brands down. About how doubt has been created in the minds of marketers. About how Facebook isn’t holding up its end of the bargain in its [...]
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Condé Nast’s Ipad Editions Fleet Now Retina-Ready
Tuesday, April 24, 2012 Steve Smith Comment Print Email Article Database When Apple launched its upgraded iPad last month, the company gave publishing partners no formal advance warning that it was about to double the resolution on the now-iconic tablet. [...]
Advertising Connection 1 in Tablet Advertising
It’s time to go mobile with your marketing plan. Please see the following article: Majority of people who read news now get it on handheld devices by Jeff Sonderman Published Apr. 9, 2012 11:54 am Updated Apr. 9, 2012 11:55 [...]
Advertising Connection 1 In Online Marketing
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5 reasons why the banner will outlive us all
By: Jim Nichols The smug little banner Pity the poor banner. Maligned by millions and attacked by the very people whose paychecks they (largely) make possible, the banner is perhaps the most criticized little workhorse in our culture. But do [...]
The Touch Generation: Kids Are Tablet-Empowered
It is pretty much a no-brainer that touch interfaces seem made for kids. But publishers still need to understand just how much the tablet has become a content platform that families share with their children. According to new Nielsen research [...]
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Marketers can now reach consumers while they shop.
The number of mobile consumers who own smartphones has jumped to 44% from 18% two years ago, according to a recent report from Nielsen. These devices are enabling users to do things they never could before and are creating new [...]