Blog PR

Lari Dierks Joins The Advertising Connection Staff

We are very excited to welcome Lari Dierks as a new addition to our staff. Lari brings with her media knowledge along with a fresh new attitude to connect her clients to the new age of advertising.

Lari is specializing in internet sales. She is ready to connect your advertising plan to internet sites such as Facebook. She is also working very closely with our internet department to obtain fantastic response through the pay per click program.

Give Lari a call at 1-800-326-3468 she is ready and waiting to help your business bring in the DOLLARS!!

Advantages of Newspaper advertising

By: Marvin Bartens
Date: November 2, 2009
Source: Power Home Biz

Newspapers. Newspapers are one of the traditional mediums used by businesses, both big and small alike, to advertise their businesses.

Advantages

Allows you to reach a huge number of people in a given geographic area
You have the flexibility in deciding the ad size and placement within the newspaper
Your ad can be as large as necessary to communicate as much of a story as you care to tell
Exposure to your ad is not limited; readers can go back to your message again and again if so desired.
Free help in creating and producing ad copy is usually available
Quick turn-around helps your ad reflect the changing market conditions. The ad you decide to run today can be in your customers' hands in one to two days.

Michigan? Give it another Thought

by: Marvin Bartens, Advertising Connection, Inc.
Date: Tuesday, October 6, 2009

Michigan has really proven to be a great Help Wanted market. Now is a great time to tap into the upper midwest and capitalize on the mid American values instilled in their citizens from the day they were born.

Michigan Connection boasts a circulation of almost 2 million with the low cost of $275.

Here is the biggest value to the Michigan Connection BUY 3 GET 1 FREE!!!

Now that is a good deal no matter how you look at it.

Pay Per Click

by: Marvin Bartens, Advertising Connection, Inc.
Monday, September 21, 2009

When you search on a search engine the results you see at the top of the page under “Sponsored Links” are known as Pay Per Click (PPC). This new wave of advertising can be completely set up, tracked and maintained by Advertising Connection. We can have PPC up and running for your business in as little as 2 days and can be altered at a moment notice with the ability to control everything including, geographic location, key words, time of day, and/or day of the week. This gives you ability to control when and where your site is most viewed to best fit your business style. The budget is completely set by you, if you don’t reach your monthly budget it will be banked until the next month or if you reach your budget limit before the month has ended you can either add to your budget or sit out the rest of the month and start again when the new month starts. The best part of this program is that you will only pay to advertise to people who are interested in your business.

Each and every plan is designed for your own business. We will research desirable key words and phrases, create relevant ad text to appear with your web address, if you are not nationwide we will create specific geographic area searches and even determine what days and what time of day is best for your ad to run. We will also monitor your “hits” to make sure you are receiving the best clicks to help your business receive the best possible return on investment (ROI). After monitoring these we will also make adjustments, if needed, which will optimize your traffic. Over time we can keep improving your web traffic by making these adjustments based on the feedback received.

This is a quick and easy way to get started and to help to ensure you receive your piece of the vast internet business. The internet is one of the largest sources of media consumption, yet it is not the highest used advertising source. If you couple PPC with classified and online advertising it can propel you business to even greater heights.

NEWSPAPERS ARE VERY CAPABLE OF INCREASING YOUR BUSINESS SUCCESS!

THEY ARE MUCH MORE ALIVE THAN TELEVISION INDICATES.

by: Marvin Bartens, Advertising Connection, Inc.
Tuesday, September 8, 2009

While the economy may be changing the way Americans shop, one thing that hasn't changed is the tool they use to make their shopping decisions.

Newspaper advertising remains the leading advertising medium cited by consumers in planning, shopping and making purchasing decisions, according to early data from a MORI Research (Minnesota Opinion Research, Inc.) phone and Internet survey of more than 3,000 adults released today by the NAA (Newspaper Association of America).

"Newspaper advertising remains the most powerful tool for advertisers who want to motivate consumers to take action," said NAA President and CEO John F. Sturm. "While new technologies have their place in any total marketing program, initial findings from this important research demonstrate the enduring power of today's newspaper ads."

NAA plans to release more comprehensive data on consumer motivation and the influence newspaper advertising has on shoppers in the early fall.

For now, here's what the early data indicates:

Nearly six in 10 adults (59 percent) identify newspapers as the medium they use to plan shopping or make purchasing decisions.

82 percent of those surveyed said they "took action" as a result of newspaper advertising, including:
1. Clipping a coupon (61 percent)
2. Buying something from ad (50 percent)
3. Visiting a Web site to learn more (37 percent)
4. Trying something for the first time (27 percent)
72 percent of adults regularly or occasionally read newspaper inserts
82 percent have been spurred to action by a newspaper insert in the past month.

It is already September and Thanksgiving and Christmas will be here soon. By calling one of our advertising sales specialist they can get started working on your specific campaign. Start planning today to help ensure you recieve your share of the holiday spending spree.

Looking For A New Twist?
It's Time To Look At Canada

by Pam Dierks, President, Advertising Connection
Monday, July 20, 2009

Canada's economy is set to outperform nearly all industrialized countries this year and next, the International Monetary Fund said recently. In 2010, the Canadian economy is set to post growth of 1.6%, or second-best among advanced nations after Japan's expected 1.7% gain. In contrast, the U.S. economy is seen recording meagre growth of 0.8% or half the Candian output.

Royal Bank of Canada is the first of the country's major banks to officially predict the recession will end th the third quarter, as fiscal and monetary stimuli begin to heal the economy. Canada is expected to slightly outperform the US, with the economy shrinking 2.4% in 2009 compared with a drop of 2.9% south of the border. Canada is predicted to grow 2.5% in 2010, compared with a 2.1% growth in the US.

(Courtesy of wn.com)

Canada has the ninth largest economy in the world, is one of the world's wealthiest nations, and is a member of the Organization for Economic Co-operation and Development (OECD) and Group of Eight (GB). Canada's populaton is for the most part affluent, with only 10.8% of the populance falling below the poverty line. Canadian culture is largely influenced by the US and, as a result, Canadians and their media embody the same focus as Americans and their media.

The current Canadian population is estimated at 33,592,686, and a staggering three-quarters of the populance live within 90 miles of the US border. Canada also remains the most significant trading partner of the US.

Advertising Connection offers many Canadain markets. One of our most popular groups reaches across Canada with 3.3 million homes in over 150 newspapers for only $650 USD. Please give us a call and we will be happy to tell you about our other Canadian offers. 1-800-326-3468 or email customerservice@advertisingconnection.com.

Smart Marketing

by Pam Dierks, President, Advertising Connection
Tuesday, July 14, 2009

The question we hear the most currently is "How does my business achieve successful results in this economy?" My answer to this is SMART MARKETING.

Businesses today are very tempted to cut down on their advertising due to lower response. This is NOT what you should do. Your money just needs to be spent smarter. The consumer market has changed dramatically since the ball dropped on January 1, 2009 and you have to learn to adapt if your business is going to still be operating when the ball drops on January 1, 2010.

Here are some helpful hints to help you make the economy work for you:

Research
You need someone that can research current demographics. These demographics have to be from 2009 not two years prior. The unemployment figures have dramatically changed this year. You need to base your marketing decisions on these current figures not prior figures.

Specials
The specials in all media are out there you just have to ask. Sometimes these specials can be very dramatic. Our agency is currently offering specials that have savings in the 1000s of dollars. Call and ask us how to reach over 33 million homes and save yourself over $1100 and get tremendous response. We have had ads from wheelchairs to Costa Rician lots that are doing fantastic in this group! Also, ask about our state by state specials and regional US specials. The key to discounts is always ask the question. It is very worth your time.

Market Reach
Reach the most households possible for your dollar. The newspaper market has changed considerably due to economic restraints. The winner in this is the community papers. If you use this to your advantage, you can be the winner also. Many newspaper readers that would have never looked at a free distribution newspaper before are finding that they have valuable information in them for their local area. These newspapers reach a more dedicated reader and offer a much better cost per thousand than the metro newspapers in many instances. Call us and we can connect you with community newspapers throughout the US for very economical rates.

Again, it takes smart marketing to help your business be successful in these difficult times. If we all are flexible, and find out how to use the economy, we will all come out of this even better than we were before. Call today to speak with one of our marketing specialists. We will be happy to give you a complete market overview to create a successful advertising plan for your business, no matter how large or small. Advertsing Connection is here to make your money work Smarter for you!

Welcome

by Pam Dierks, President, Advertising Connection
Tuesday, July 7, 2009

Hi all! Welcome to our new Advertising Connection website. We hope that you find this new site more informational and easy to use.

For the first posting of this new blog we have some very exciting specials to pass along to our viewers. One of our nationwide groups, the Nationwide Free Connection is discounting more than we have seen in our over 14 years of business. This group offers a circulation of over 33,000,000 homes in over 3000 publications through the US. The regular price of this group is $2500 and for the month of August they are discounting to $1375. Yes, $1375 for 33,000,000 homes. UNREAL!!!! This group works great for employment, financial, pharmacy, land and any ads reaching the elderly. These are free distribution community newspapers. Due to the economic times these newspaper's demographic audience has raised dramatically. Many people that did not read the free newspapers are now looking at these papers for their community news.

These economic times are bringing about changes to be made in all businesses. Our changes are to help you, our clients, to be smarter about your marketing plans. Now more than ever, you need to know where to spend your money. Our job as your anational media buyer is to show you the areas that work for you and as an end result, make you money. We have very large databases of resuls and demographic information to help determine your best advertising placement.

Call us at 800-326-3468 and we will be ready to work for you. Our motto is: "We treat your money like our own".

Nearly six in 10 adults (59 percent) identify newspapers as the medium they use to plan shopping or make purchasing decisions.

82 percent of those surveyed said they "took action" as a result of newspaper advertising, including:
1. Clipping a coupon (61 percent)
2. Buying something from ad (50 percent)
3. Visiting a Web site to learn more (37 percent)
4. Trying something for the first time (27 percent)
72 percent of adults regularly or occasionally read newspaper inserts
82 percent have been spurred to action by a newspaper insert in the past month

We are already in September and Thanksgiving and Christmas aren't far away. Start planning your campaign now by calling one of our helpful ad sales specialist to ensure you don't miss the opportunity to get your share of the holiday sales.

Request More Information

Testimonials

Our company has been using Advertising Connection for many years and we would highly recommend them to any company that is looking to increase their presence by advertisting. Joyce, our representative is professional and great to deal with. The best thing is that we get real results and in today's economy that's a great thing!

ACR Metal Roofing & Siding Distributors